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Where everyday Japan gets lost in translation.

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Nippon Joe

Official Translator of Japanese Nonsense

Hi, I’m Joe — yes, I’m actually Japanese. And yes, I’m just as confused as you are.

Welcome to That’s So Japan, where I unpack the wonderfully weird world of everyday Japanese news. From absurd press conferences and bureaucratic black holes to vending machines that sell everything but common sense — I break it all down with humor, sarcasm, and the occasional facepalm.

Think of me as your inside guide to the outside of Japan — someone who grew up here, but still says “wait, what?” on a daily basis.

I write in English, with a Japanese heart and a raised eyebrow.
If you've ever looked at Japan and thought, “Is this real?” — you’re in the right place.